We’re pretty excited here in Australia to be the first people globally to talk about a new text compression technology just released by Razorfish, one of the worlds largest digital agencies. The Razorfish guys in white coats have developed a compression algorithm that works on text, a bit like the way jpeg compresses an image – which means HUGE news for everyone using Twitter.
Try it now! www.tweetdoubler.com
Twitter normally only allows 140 characters. This Razorfish web application allows you type DOUBLE the normal amount.
You simply enter the text (up to 280 characters) – the compression takes about half a second, next your compressed tweet is sent out (under 140 chars) and then automatically decompressed as the end user views the message. It’s so simple, it’s hard to believe nobody has done this before.
We believe that in the future we can optimise the algorithm, potentially allowing 1000 characters to be compressed to inside Twitter’s limits of 140 characters. This first round of beta testing will provide us with enough data to push limits in the future.
Razorfish Credits:
Thanks to the globally coordinated team who have worked around the clock to bring this to life. Make sure you say Hi to them on Twitter:
Olaf Prilo (@olafprilo) – Independent Science and Maths Consultant.
Iain McDonald (@eunmac) – Creative Director.
Stephan Lange (@Maniac13) – Project Co-ordination.
Chris Saunders (@thesaund) – Lead Coder.
Michael Kliennman – Lead Design.
Shiv Singh – (@shivsingh) Social Media Director.
David Deal (@davidjdeal) – Marketing Director.
Please note this is a beta version open for testing for today only. Enjoy & have a wonderful day 😉
Posted by eunmac 
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