Type by Hand

September 25, 2012

Sometimes you need to just let go of the mouse and grab a good old pencil or pen. And bang out out some lovely “Type by Hand“. Three of us signed up for this endeavor last weekend and had a blast. Run by Wayne Thompson (of the Australian Type Foundry) and Gemma Eaves (of For the love of type fame), it consisted of almost non-stop 4 hours of fast-paced drawing. What a nice change to all the computer work we are doing day in day out.


So you want to shoot some video?

May 3, 2012

So you want to shoot some video? No problem.

I have a degree in Television producing, so surely we can figure something out. I know a friend whose parents still smother him with gifts (instead of love) and he just got a new Canon 5D – he probably knows how to use it by now too. While everyone else was studying Economics, another friend and I spent our senior high-school years ‘learning’ Film & TV. He used to have a pirated copy of Final Cut on his laptop, so he can probably edit some stuff to look real sexy.

Yeh, we can make you a video alright. Maybe it’ll even go viral – why not? As for remuneration, just buy us a case of beer and we’ll call it even. Easy.

…if only.

The art of film is exactly that – an art. Professionals exist for a reason, and have spent years refining their skills in one of the many particular and often excruciatingly specific roles that exist in the industry. You’ll find a guy on set whose only role is to change the focus of the camera during a shot (Focus Puller). Why? Because he is damn good at it.

As Razorfish moves further into the realm of creating great video content for its clients, we must accept that we aren’t traditionally the experts in this area. Luckily, the guys at Thinkbone are.

To set the scene (so to speak) this week Thinkbone’s crew turned our lobby into a live set in order to teach us a thing or two about production, budgets, and the different outcomes you can expect. They were to film the same scene (Pulp Fiction’s famous “$5 Milkshake”) three times – each with a different budget, and thus final product.  For the purpose of the exercise, let’s assume each budget is for 60 seconds of final video.

  • Low budget: For this we are looking at a stripped back pre-production (logistics, scripts, basically all the organizing), three days of post, a bare minimum crew (Producer/Director, Production Manager, Production Assistant, D.O.P), catering and a basic camera and tripod set-up. Oh, and your mate/Mum/cousin acting. Approximate total: $20,700.

For that you can expect to produce something resembling the quality of video below:

  • Medium budget: In addition to the above, we’d be looking to add an Art Department, props, wardrobe, casting, semi-professional Actors, make up, location costs, and a beefed up camera kit. Approximate total: $ 65,200.

And for the extra money and effort you’ll be looking at something of this quality (ignoring travel costs):

  • High budget: Let’s add more crew, professional actors, expert lighting, more location costs, more catering, and amongst other things, a better camera, a dolly (the thing on the train tracks), and a dolly operator. Approximate total: $97,000.

Now we are looking at some high-end video production capable of matching, or even improving on the original scene. This isn’t to say you need to spend big for every bit of video you create. Each grade of production serves a purpose, so it depends on the individual project and the objectives as to how much you should be budgeting.

Here is the final take of the day (sound is from the camera mic, so apologies). Thankfully, Thinkbone opted to waive the $97,000 – thanks guys. That case of Superdry should arrive any day now.

Dean

@deanvowles


3D projection mapping combined with a multiplayer game

January 31, 2012

Really great to see these technologies being combined together, the result is quite beautiful. Nice work from B-Reel London.


Cool snow projections from RedBull

September 30, 2010

Just a beautiful thing. Made by the clever people at Eness

@handypearce


Have you ever wondered what a tree would say if it could talk?

September 30, 2010

… no.

Today I feel ashamed of the the industry in which I work. Although I love this idea and the experimental spirit of the project, it somehow feels wrong. Is nothing safe from the internet? Leave the trees alone is what I say.

@handypearce


ESPN’s brilliant, possibly borderline offensive 2010 World Cup Posters

June 11, 2010

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On the eve of the 2010 FIFA World Cup, this brilliantly executed set of 33 posters (including 1 from each of the 32 nations competing) is sure to cause a stir and hopefully a laugh or two.

 

Australian poster

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Why pantless?

 

French poster

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Note Henry’s glowing hand. Cheeky. (nicely spotted Stephen)

See them all here or download them from ESPN’s facebook

[via World Cup Buzz]


The TV Show – Watch It

May 3, 2010

This isn’t the newest fantastic piece of animation around, but we haven’t mentioned it here yet – and it’s well worth watching. Produced by Sugimoto Kousuke (director) and Manabe Takayuki (music), it’s an excellent example of carefully combining sweet animation with thumping beats.

How you can not watch something with a scene like this? I don’t know. Click through to see the video.

Read the rest of this entry »


New York Under 8-Bit Attack

April 8, 2010

Forget King Kong atop the Empire State Building, long live Donkey Kong!

Check out the wholly destruction based fantasy of long time gamers in this video, when New York has everything 8-bit unleashed upon it:

[Courtesy of Gizmodo AU]


Amazing holographic drumkit and turntables

February 25, 2010

Neurosonics live. Ammmmaaazzzzing.


The Banksy Movie

January 27, 2010

I’m very much looking forward to this. Not because I’m jumping on the Banksy band wagon (Back in my uni days I went to one of his first exhibitions and failed to buy a piece of his work for peanuts … foolish) but because I’m pretty sure it will be nothing like the trailer and do something completely unexpected.

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Anyway, here’s the trailer if you haven’t seen it already:


Kleinmania hits Threadless

January 22, 2010

Our very own Michael Kleinman presents (another) sequel to the most amazing shirt in the world.

What started as a bit of a laugh could end up as a 4-color screen print with plastisol ink and a chino additive for softness.

Mike is too proud to ask for votes, so I’m asking you to go check it out and get clicky on the 5 if you like it!


Classical art made better with spray paint

December 2, 2009

A great competition where you have to ‘improve’ famous classical art by adding graffiti. Make sure you post a link to your entry in the comments of this blog 🙂

See the entries here

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Animating a P&O Wave (or How to use Peanut Oil in a Website).

November 30, 2009

Last week we launched the new P&O Website [cue the trumpets because it took a year!] Whilst e-commerce websites aren’t generally considered somewhere you can ‘get creative’ we decided this should be an interesting challenge …which it was. When we did our early research we found some very interesting insight about that “twilight zone” where air meets water (see images below). We realised there was something here to play with and decided that if we could execute it well enough it could be an important design feature on the site… but execute it poorly and it would just look tacky. (Let us know what you think).

Above Video: The making of the wave: http://www.youtube.com/watch?v=NWCsS7W3yQk

Creating a ‘wave’ was not as simple as we first thought. Animated tests trying to simulate the wave in 3D or in Flash just didn’t cut it. We wanted something which felt as realistic as possible. We next moved to the real world but equally found that water on its own did not work well at all when we filmed it. To cut a very long story short we finally made a glass tank (very lo-tech – a vase with half a CD case fixed using a glue gun) and filled it with 50% water (tinted blue with food dye) and 50% clear peanut oil. The two substances allowed us to create and film the illusion of water moving very realistically but a much slower down rate. Some After Effects magic with the raw film and we now have a looped, low bandwidth wave for the P&O site.

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Final Website above: http://www.pocruises.com.au/Pages/default.aspx

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Above: During design research we found a ton of wonderful images which were part of the inspiration for the final wave.

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Above: Other features in the site include “Full Screen Experiences” that work without leaving the current page you are on. It’s slightly buried but an unusual feature – especially for an ecom website.

Posted by

 ~@eunmac


Infinite Awesome, Now In 3D

November 16, 2009

Fractal lovers, brace yourselves. Here you will find some awesome pictures of the 3D Mandelbrot, “Mandelbulb”. Infinite awesome, on infinite levels. Here are four of the more impressive perspectives:


Awe-inspiring sculptures by Fabio Viale

October 28, 2009

These sculptures by Fabio Viale are made entirely from marble…

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more images at today and tomorrow


Amazing 3D projections

October 19, 2009

If this is real – it’s bloody awesome. What do you think?

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@handypearce


Hand From Above

October 16, 2009

Hand From Above by Chris O'Shea

Hand From Above is an interactive installation by Chris O’Shea. He was commissioned by Abandon Normal Devices and Liverpool City Council for BBC Big Screen Liverpool and the Live Sites Network to create something for the BBC Big Screen. Hand From Above interacts with unsuspecting pedestrians, it can tickle, stretch, flick or remove entirely them on the big screen. Chris used openFrameworks and OpenCV to build this software.

Watch the video here

Quoted from today and tomorrow


Franco Brambilla

September 15, 2009

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My friend Richard recently introduced me to Franco Brambilla via his rather nice blog. My desktop is now Franco’d up and I’ll be naming my next child Brambilla. I like. Here’s more.


Nature blows away Art. Again.

September 15, 2009

Recently had the pleasure of driving through Yellowstone National Park in Wyoming, USA. On the way to the well known Old Faithful checked out the much lesser known Fountain Paint Pots. Amazing.

Picture several hissing, steaming, bubbling, sploshing pockets of earth spread over an area the size of a football field. Each one unique. Some with spouting geysers, some with goopy grey mud.

Personal favourite: the Celestine Pool which is every bit as colourful as this pic nabbed off Flickr if not more so…

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That’s a deep pool filled with very hot crystal clear water. The colours are intense and alien.

Why is there so much geo thermal activity in Yellowstone? Because nearly the entire park sits in a caldera. The earth’s magma rises near the surface which creates steam which powers the geysers. Or something like that.

If you’re into doomsday scenarios you can read about how one day the entire park might turn into a super volcano which could potentially have an extinction level effect.

And it could happen tomorrow. 😐

For now, enjoy the pictures…

@iclazie


Virtual Graffiti with WiiSpray

August 27, 2009

An experiment in using the Wii to spray on virtual graffiti, hence the WiiSpray. Nice idea and great exploration of the use of this kind of interaction with the projector.

It’s still an experiment, but may provide an alternative to trains, buses and seats hopefully.

And the techie bit: It uses a Wii but the actually graphics are built using Adobe Flash. Seems flash is becoming a great tool for experimenting with ideas and interfaces.

More information can be found at WiiSpray.