Myspace’s making a comeback…

... and it’s looking very promising.

A lot of feedback has been around the Pinterest-esque look and how sexy the video is making it out to be, but time will tell when we finally log-in and play with it (currently invite-only). Fingers crossed there will be some interesting integrations with Spotify and Soundcloud.

A little Google+ experiment

A Google+ experiment where you can meet some of Australia’s most provocative characters, just  add them your circles.

Finally, we can all see what our life would look like if it were a museum exhibit.

Yesterday, while sorting through my social interwebs – I came across a new Facebook app by Intel called “Museum of Me”. It promises to create a ‘visual archive of your social life’ by connecting with your profile and pulling out odds and ends, likes, photos and videos, even your most used status words.

The app has copped a bit of flak from the online tech blogs overnight; but narcissism and bad memories aside, I’m impressed.

Once the app has trawled your Facebook account, you are then taken through a 3 minute virtual tour of your social life in the form of a museum exhibit.

It’s pretty cute. And clever. And remarkably similar to Social Memories (but without the blatant profiteering).

(Happy now, Stephan?)

What can Christmas lights in sequence to music teach us about social objects?

We here at Amnesia Razorfish talk about the value of social objects when looking at how can brands can enter social media. What’s a social object you ask? Anything that people feel compelled to share in a digital landscape. Photos, games, jokes, songs, videos.. and the holy grail, memes.

What binds all of these ‘objects’ together is the simple proposition that the content appealed to someone enough to motivate them to want to share it with their friends. Whether this is because it made that person laugh, cry, revere or repel, it triggered an emotion that caused an effect – they passed it on.

But finding the key to understanding what triggers people to want to pass content on is difficult and takes considered insight. Most brands will fail in their attempts to ‘make something go viral’ and even believe that because they didn’t get 1 million hits on YouTube with that shiny new TVC, that social media isn’t a worthwhile platform for them or for their marketing budgets.

But there are a few basic rules in successful content. And as ’tis the season for all things Christmas (and today being my last day of working in 2010) I wanted to share some fantastic pieces of ‘viral’ content that have garnered the magical seven-figure views.

This magical Christmas lights video is currently sitting on 8,183,000 views. Pretty crazy eh?

Slayer (heavy metal) meets sequenced lights. Rad. And it’s appealed to 1,587,000 people.

It’s pretty slick, but still obviously a ‘home-made job’, but 1,641,000 people watched it.

Because you can’t blog about memes without a LOLcat, this one just makes it in. Sitting at 3,757,000 views, it’s got legs (or is that fur?).

So I’ll leave you with a challenge to find and share your favourite Christmas videos.  And have a very Merry Christmas, and a safe and Happy New Year!

~ Karalee Evans, Social Strategy Manager x

We’re now a record label!

We’ve seen how digital and social media, and specifically earned platforms such as Facebook, YouTube and Twitter, can propel an unsigned artist into the mainstream of music success.

People like Lily Allen (famous after being discovered on MySpace), Justin Bieber (discovered on YouTube in what is debatably the worst example of YouTube’s possibilities), and even Lady Gaga who was discovered on YouTube and MySpace Music, represent a fundamental shift in how we are selecting popular artists and musicians.

Rather than the traditional push method where ‘Record Labels’ would pick and choose artists based on ‘marketability’ and their own industry agendas, we’re seeing a transition to a pull method. We’re self-selecting as an audience, and determining who will fill our iPods and PCs.

When you consider that social media is underpinned by two pillars: content curation and collaboration, it seems a natural platform for music and ‘stars’ to snowball into popular culture. As Andy Warhol once so famously said “”In the future, everyone will be world-famous for 15 minutes.”      …Perhaps the new paradigm of this is “in social media, everyone could be world-famous”

The role of social media and music

We are publishers by our very nature, collaborating with one another as peers to appeal to our inherent need for fame and recognition. With social media, though, we have gained the tools that have the potential to scale our peer-level communications to a truly mass-market. And music is by its nature a social experience, binding people together with common emotions and values.

In what is perhaps the natural iteration of this, Razorfish in the US has stepped into the role of quasi-record label by forming a strategic partnership with an unsigned artist, AM.

David Deal, Vice President of Marketing at Razorfish, explained:

“How does an emerging indie artist in the dysfunctional music industry find an audience anymore?

My employer Razorfish is tackling that challenge through an unusual co-branding relationship with indie musician AM, which sees Razorfish playing the role of quasi-record label, concert promoter, and DJ. And so far we are having a lot of fun while building our brand with a creative and smart musician.

“We’re intrigued by the challenge of helping a promising artist find a national audience given how the traditional recording industry distribution model is broken,” said David Deal, vice president of marketing for Razorfish and the would-be A&R man guiding the agency’s partnership with AM. And if Razorfish or any of its clients can earn cachet through association with an up-and-coming artist, so much the better.”

What interests me is the idea that the traditional recording industry distribution model is broken.

Razorfish US have demonstrated that digital, and specifically social media, can play a critical role in bringing music to a mass audience. But for me, it’s a question of what comes first: the lagging of traditional record labels in their push model, or the growing prominence of the push model by the socially-connected. And further, how do you monetize this?

YouTube and music

Earlier this year, Lady Gaga’s manager, Troy Carter, stated that Lady Gaga “create (s) music videos for YouTube.”

When you look at some of the statistics with video views on YouTube (Bieber’s catalyst video achieved 55 millions views), it does make sense for artists to create their content specifically for social media.

Even Susan Boyle, the unlikely hit sensation of 2009, has demonstrated the value of YouTube in achieving success. Yes, she used the reality TV platform to position herself in-front of a National audience, but it was the ‘cloud’ that really propelled her into success. Her audition video saw more than 100 million views in two weeks. A social movement grew, seeing her favoured to take out the title of ‘Britain’s Got Talent’ winner (she came runner-up).

Yet despite the massive amount of exposure, and social currency, Susan is purportedly still ‘poor’, with sales figures of her records disappointing.

Indeed, the question of revenue remains; how do you leverage the social popularity of a ‘digital artist’ and generate offline record sales. iTunes, and indeed other music-sharing platforms, are surely the key?

A digital advertising agency and sustainable music: the future?

But what if the revenue aspect of music wasn’t up to ‘traditional record sales’ and was instead based on another traditional revenue stream: advertising?

When we’re talking about artists achieving video views in excess of 50 – 100 million views, the opportunity for advertising revenue is very real. We know YouTube and Google have demonstrated the ad potential for high-view videos, and indeed Sony is purported to be a revenue-sharing partner with YouTube.

So, perhaps that’s where digital agencies such as Razorfish can really create a new paradigm in music. No longer do we need to pay for the right to access content (in this case the actual songs of artists such as AM), to achieve success and sustainability for an artist or the industry.

The value Razorfish, and indeed this model, presents to the industry is in its roots – creating content that resonates with a social audience, and generating revenue for their client, which in this case is a musician.

This model could allow artists from around the world to build social networks of fans who share their enthusiasm for independent artists with others through platforms such as Last.fm. But instead of relying on a dwindling group of large music publishers and radio stations building markets for a handful of artists around the world and attempting to generate ‘record sales’ in what is surely a digital world of music consumption, we actually turn it upside down.

This is essentially what the Spotify model could and should be. The Freemium version (a live online streaming platform for music) enables you to listen to playlists of your favourite artists, with advertising in-between songs. The gap in Spotify, however, is that the advertising revenue doesn’t go to the artist.

So, what if we marry this platform, the popularity of peer-based music sharing platforms like Last.fm, with advertising-generating platforms such as YouTube and even Google, to create a new wave of accessible music?

I believe this is what MySpace Music was seeking to do, yet by perhaps failure of its own brand, hasn’t really seen success in its advertising subsidized streaming platform.

And this is, in my opinion, a key opportunity for a digital agency such as Razorfish; it’s our job to always remember that we must focus on content and sharing. Facilitating brands, ideas and messaging – or in this case, music – into digital environments where the community and artist can form a true symbiotic relationship, based on accessibility, sustained by partners and advertising revenue-sharing.

And as a side note, I for one (as a Razorfish employee) am excited about the opportunity to work with up and coming Australian artists based on the pioneering by our US partner. If you’re keen, you can email me 😉

So, what do you think?

Drum Roll! The SOCIAL ELECTION is launched

Launched last night at the Social Election and on Twitter @socialelection, the new Election-analysis blog features commentary on how – and how well – Australia’s political parties are using social media, plus how the major leaders, Gillard, Abbott and Brown, are resonating with people during the election.

Amnesia Razorfish is the only digital agency publishing its full insights into the election and the political parties’ use of all social media and online platforms, including monitoring and analysis.

The 2010 Federal Election, widely touted to be the ‘digital election’, comes after recentexamples of the US and UK elections which used social media to engage and stimulate supportand demonstrated social media’s ability to impact an election. It’s clear that Australian political parties, however, are struggling to understand how to use social media.

Amnesia Razorfish Social Strategy Manager Karalee Evans writes in the Social Election’s opening analysis

When the Prime Minister, Julia Gillard, announced the election for Saturday 21st August 2010, I, for one, believed both the Liberal and Labor parties would hit the ‘activate’ button on pre-planned social campaigns.

Just like the war chest of above-the-line campaigns of attack TV commercials, print ads and pamphlets, I was expecting a social barrage – but I’m still waiting.

The social media efforts of Julia Gillard, Tony Abbott and to a certain extent Bob Brown and the Greens, have been embarrassingly poor, even arrogant.

More and more, people are seeking information, participation and validation from our three party leaders via Twitter and Facebook. And in return people are getting a lot of talking at – not to.

The social movement is happening, with or without Gillard and Abbott.

The Social Election will look at how social media provides a finger on the pulse into how people are responding to each party. Results will be reflected in weekly articles and polls, the socialpulse of a feed of online conversation, a real-time share of voice worm-board and aggregated content.

Topics and issues of most importance, and who they matter most to will be analysed, along with how each politician is resonating with the public, and who is really being heard.

Amnesia Razorfish will consider share of voice between who is being talked about most and will analyse social media sentiment, trending topics, key influencers and reach of each party and leader.

These insights are critical to understanding which way the election will go and how the voting community engages with social media during the election. We hope it will also assist in solidifying social media’s place as a credible channel for people and brands to achieve their own business objectives ~ Karalee Evans.

More content and elements will continue to be added to the blog, such as YouTube, Facebook and other online and social platforms, demonstrating that Amnesia Razorfish is the only one publishing election insights across social media and online platforms.

Crust Free Pizza Fail

When talking about Twitter accounts which do it well – which engage users, spark conversation and create evangelists, I’m usually not one to go past @Crust_pizza, who do it right.

Their Twitter account has risen to huge popularity using the Weekly #crustfreepizzafriday competition which – every Friday – is practically viral.

Their day-to-day content is targeted at the younger audience, with videos drawn from the vein of Funniest Home videos, music tracks which they’re into, movie trailers, in addition to a sprinkling of corporate news like store openings. And, perfectly, they respond to customers in realtime.

However, today they tweeted this:

What, did they put the Work Experience kid on Twitter for the day?! More on this, after the jump.

Sometimes it’s the human things that matter in social

A nice little story for a Friday. When it comes to effective community management in social, sometimes it’s the human things that matter and get results.

Case in point, P&O Cruises

The P&O Australia Facebook page has an established community of over 13,000 fans, who are there 24/7 helping out absolutely anyone who has a question about upcoming cruises, locations, services – really anything and everything to do with the brand.

In the process, they’ve developed a very strong and active community.

So when one of the high-profile community members fell ill and went into hospital, the community swung into action – and so did P&O.

It’s the human touch

P&O sent this dedicated fan a get-well card and flowers. Small thing to do, right? But importantly it is what you would do for any friend or family member if they fell ill. So why wouldn’t you let one of your biggest social brand advocates know you are thinking of them?

Check out the response on their Facebook page which gleaned 28 comments and discussions:

Brands can and should be human particularly in social media. Because it’s humans who speak and interact and small things like sending some flowers to a valued fan can make a big difference. So, how can you make your brand ‘human’?

Disclaimer: P&O Cruises are an Amnesia Razorfish client.

~ Karalee Evans, Social Strategy Manager, Amnesia Razorfish

Want to work at Amnesia Razorfish?

Do you breathe all things PR? Have a passion for all things social media? Want to join a team that is kicking goals (and plays Foosball every Friday afternoon)?

We’re looking for a smart cookie to come onboard as our Digital PR Exec. With fantastic clients, great projects and a fun team, how could you not want to apply? You can find the full job ad here.

And for a bit of fun, the social team made this to entice you:

Email us: jobs.sydney@amnesia.com.au

~ Karalee Evans, Social Strategy Manager xx

Facebook listens to backlash, and changes the ballgame (again)

Mark Zuckerberg, hero or villian?

“We missed the mark” said Facebook founder, and current CEO Mark Zuckerberg on Monday 24 May. Fast forward to Thursday 27^th May, and Facebook have announced their new, improved privacy controls.

Much has been written on Facebook’s privacy calamity lately. Perhaps signifying Facebook’s break into mainstream culture (rather than just a fad), even the New York Times, the BBC and the Washington Post have dissected the issues around Facebook’s open graph, security breaches, advertisers gaining access to user information, and even Zuckerberg’s purported delve into the private email accounts of detractors.

How Exciting: Algorithm Detects Sarcasm

The amusing nerds over at Geekosystem, and the more serious nerds over at Slashdot are reporting in that someone has created an algorithm capable of picking sarcasm in written statements. Great, just great. That immediately ruins the chance of ever messing with some straight-laced, sensible robot slave in the future.

It’s called SASI (semi-supervised sarcasm identification algorithm), and apparently “SASI achieved a precision of 77% and recall of 83.1% “on an evaluation set containing newly discovered sarcastic sentences, where each sentence was annotated by three human readers.”” More info and a couple of thoughts after the jump.

New Facebook Privacy Tools: A Cunning Ruse?

Everybody is mad at Facebook for destroying privacy all the way across the Internet. Here’s the thing though, they’ve recently had this meeting, right? You’ve probably heard about it. Only two things appear to have come out of this meeting so far, and neither address the issue at hand.

In essence, the two new tools described here allow you to give specific devices (your phone, work computer, and home computer for instance) the authority to log-in to your Facebook account. While this is fantastic for account hacking prevention, and are therefore important for privacy, they’re barely related to the reasons an angry mob has formed at Facebook’s gates.

My rant after the jump.

Social Media Win: A Radio Station That Listens

It’s far too easy to focus on all the negative things in life, especially in this slippery social media scene that people are still getting a handle on. As a friend of mine quite wisely observed just yesterday – “social car crashes are compelling.”

As compelling as an epic fail may be, it’s still important to shine a light on all the little wins. Here’s one I prepared earlier.

A few days ago one @chess65 decided to share something of interest on the ABC Radio National Facebook Page. This was not a spammy comment, or something completely out of context – it was a link to Sounds of Australia content – something that may well be liked by people who like Radio National.

Moments later it was moderated into oblivion. How this turns into a win, and what that says about ABC social guidelines after the jump.

Moshtix Needs To Sing Their Sorry Song

Update 17/05 at bottom of post, after jump

Splendour in the Grass went on sale today, and Moshtix had a pretty good go at ruining absolutely everything. Quick summary for the uninformed:

• 8:45am Everyone in Australia who loves music preps their computer
• 9:00am 32,000 tickets go on sale
• 9:01am – 2:14pm It all goes horribly wrong, site outages, mass complaints, Aussies take their complaints to the social space, Moshtix disable comments on Facebook, realise their mistake some hours later and switch comments back on
• 2:15pm All tickets are sold out, thousands of people are filled with rage

After the jump I’m going to lay out a few examples of the kind of negative sentiment Moshtix have been receiving over the course of the day, and then lay out some blunt advice for what I’d like to see them do now. Yes, there will be swearing.

US Library of Congress Archiving All Public Tweets – Even Yours

Due to an issue with the their official blog, the US Library of Congress posted the following note in Facebook earlier this morning, and gave followers of @librarycongress a heads up tweet. I’ve posted the note here, to prevent you from having to login to Facebook if you don’t want to/work does not allow. Speculative thoughts at the bottom.

Have you ever sent out a “tweet” on the popular Twitter social media service? Congratulations: Your 140 characters or less will now be housed in the Library of Congress.

That’s right. Every public tweet, ever, since Twitter’s inception in March 2006, will be archived digitally at the Library of Congress. That’s a LOT of tweets, by the way: Twitter processes more than 50 million tweets every day, with the total numbering in the billions.

We thought it fitting to give the initial heads-up to the Twitter community itself via our own feed @librarycongress. (By the way, out of sheer coincidence, the announcement comes on the same day our own number of feed-followers has surpassed 50,000. I love serendipity!)

We will also be putting out a press release later with even more details and quotes. Expect to see an emphasis on the scholarly and research implications of the acquisition. I’m no Ph.D., but it boggles my mind to think what we might be able to learn about ourselves and the world around us from this wealth of data. And I’m certain we’ll learn things that none of us now can possibly conceive.

Just a few examples of important tweets in the past few years include the first-ever tweet from Twitter co-founder Jack Dorsey (http://twitter.com/jack/status/20), President Obama’s tweet about winning the 2008 election (http://twitter.com/barackobama/status/992176676), and a set of two tweets from a photojournalist who was arrested in Egypt and then freed because of a series of events set into motion by his use of Twitter (http://twitter.com/jamesbuck/status/786571964) and (http://twitter.com/jamesbuck/status/787167620).

Twitter plans to make its own announcement today on its blog from “Chirp,” the Official Twitter Developer Conference, in San Francisco.

So if you think the Library of Congress is “just books,” think of this: The Library has been collecting materials from the web since it began harvesting congressional and presidential campaign websites in 2000. Today we hold more than 167 terabytes of web-based information, including legal blogs, websites of candidates for national office, and websites of Members of Congress.

We also operate the National Digital Information Infrastructure and Preservation Program http://www.digitalpreservation.gov, which is pursuing a national strategy to collect, preserve and make available significant digital content, especially information that is created in digital form only, for current and future generations.

In other words, if you want a place where important historical information in digital form should be preserved for the long haul, we’re it!

This raises a few questions, like… who has access to the data? Who will be using it, and to what end? Does it include all the location data? It’s the US Library of Congress, so is the data only available to US citizens? If so, then what about my tweets, can I at least see those from here in Australia? I can imagine market research organisations clawing their eyes out and selling whatever souls they have left in storage to gain access to this wealth of raw opinion and conversation.

So, who has been archiving all the data from 2006? I always assumed Twitter would be keeping it somewhere, but the fact that they only give us access to 3200 of our tweets at a time made it seem less likely. Does that mean the Library of Congress have been keeping track of them all this time? If so, then why just announce it now?

More importantly, as someone who prefers to keep a back-up of my own personal Twitter stream – so that I might look back on it in later years with fondness – will I, the individual have access to this? Do I even need to bother to keep an archive of my tweets any more? Give us your thoughts, people. Is this benevolent, or kind of scary? What’s the value of what’s essentially a snapshot of the thoughts, emotions, events and opinions of the last four years – as expressed by individuals?

@tali3sin

[Source: Original Facebook Note HT @barrysaunders]

User-generated electioneering

Every election these days is called ‘the internet election’, and not surprisingly since each election brings new innovations in social media. Howard Dean did really well out of e-campaigning in 2004, although he was probably less enthusiastic about it once ‘the scream’ appeared all over YouTube. MyBarackObama.com was a cracking success, expanding into a SMS programs, 2,000 YouTube flicks, 3 million online donors, 5 million ‘friends’ across Facebook and other social sites. In Australia, Labor claims a lot of its success is due to marshalling support through digital, and the Coalition admits they didn’t make the best use of it, falling before the bold and youthful Kevin07 brand.

There’s one month of furious electioneering to go in the UK before folks head to the polls, and we’ll see how the parties make best use of digital and social in particular in these next few weeks. Already, my Facebook news feed has changed. Status updates allow everyone you know to see your opinions, comment, and get notifications of others’ comments.  It wasn’t that long ago that these were about X Factor, but political conversations are taking their place – people are linking to opinion pieces on the economy and social policies, and the same political discourse is all over twitter too.

But what I’ve found most interesting is how user-generated content has already made a big splash. Following the launch of (Conservative leader) David Cameron’s much mocked airbrushed billboard campaign, Tory-bashers are giving those ads an amusing PhotoShop once-over at mydavidcameron.com.

Labour had an official crowd-sourcing poster competition won by a 24 year old’s entry depicting ‘Nice Dave’ sitting on a 1983 Audi Quattro (below), recalling a character from recent BBC drama Ashes to Ashes in which a police officer inexplicably wakes up in 1981.

The ad was launched last Saturday by Labour’s agency, Saatchi & Saatchi, but immediately repurposed by Euro RSCG (the Tories’ ad agency) to great effect (more on this here).

Clearly crowd-sourcing hasn’t paid off in this example (more of an own goal really), but I’m looking forward to more UGC in the coming weeks.

Official promotions roll out across FourSquare

As I am sure anyone with an iPhone is currently aware, the latest darling of the social app scene is a little location based game called FourSquare. FourSquare allows a user to “check in” to locations and through doing so you can become the ‘Mayor’ (most frequent check-in’s in a designated period) and earn ‘badges’ for completing certain combination of check-in’s.

There has been a lot of conversation around the potential use of FourSquare by local businesses but until today the only Sydney based use I had seen was a cafe that gave a free coffee to the “Mayor.” However earlier this morning I was visiting Sydney creative agency Lowe Sydney and when I went to check in I was presented with an interesting little tab in the top right corner (fig. 1)

Fig. 1

When you select this tab you are then taken to a promotion screen for a local business (in this instance the Baroque Bistro Patisserie) and you are presented with the opportunity to earn a gift if you check in 3 times. (Fig. 2)

Fig. 2

This is a brilliant use of location based data to target users and bring a point of difference to a business. While FourSquare doesn’t have a large enough user base to work as a reach medium, it is perfect for small businesses working to increase their repeat business. Were I in area and assuming that Baroque do reasonable food and drinks this incentive offer could very well be the differentiator in where I go to get my morning coffee, after all if their coffee is just as good as the next place why wouldn’t I go there and get a free French Macaron.

From a glance it appears that the process of implementing one of these specials is a reasonably straight forward matter of filling out an online form.

The one feature I would really love to see added to the promotion page would be a ‘tell your friends’ feature, so that even if you’re not checking in there, you could push a ‘shout’ to your friends via FourSquare/Twitter/Facebook and share the promotion with others who might find it interesting.

I personally will be paying very close attention to see what kind of traction this gains with Australian businesses.

– @JoelyRighteous

@Westpac Twitter Account is “So Over it Today”

Maybe one of the best brand tweets ever by @westpac, but sadly it appears to have been deleted. Some are calling it social media marketing genius whilst others suspect that Westpac may not have stocked the kitchen cupboard with enough TimTams today.

Here it is, preserved in screenshot glory:

Substantiated by a Google Search below:

Anyone know the real story – let us know in the comments 🙂

Refreshingly Fun: What we’ve been doing with Pepsi

You’ve probably seen the billboards and bus ads by now, but in case you weren’t aware, we recently launched the digital side of Pepsi’s new Hit Refresh campaign. MTV are pushing it on television, we’re running it here on the ‘net.

It’s pretty cool, a mash-up of Pepsi re-inventing their image and placing a huge focus on digital marketing the combination of which turned into a Twitter based scavenger hunt, with the prizes coming in the form of cold hard cash. Well, not cash so much as 101 slick little EFTPOS cards loaded up with $250 each.

A brief run down: the refreshment company activation team (known as Pepsi Refreshers) make their way out into the world, choose an obscure location in a well populated Australian city, and then start tweeting out clues about where they are from the Pepsi Australia Twitter page. We’ve rigged it so that game playing, money lusting, Pepsi fans can also catch these updates on the Facebook Page, or at the Hit Refresh site, in order to more effectively race each other to the prize.

This is excellent because the entire thing can essentially be run from a smartphone, an easy thing for a Pepsi Refresher to have on them at all times. Plus, the players themselves aren’t tied into any particular service in order to keep up with the clues. It’s infectious, interactive, and incredibly efficient – social media at its best, really.

Creative mastermind Toby Caves really took advantage of the fact that APIs and widgets basically rule the internet now, and the main campaign site grew into a deliciously crafted overview of everything that’s happened, and is happening in the competition at any given time.

The latest clues are fed in from the Twitter page, Facebook fans are prominently displayed, a schedule and Google powered map let people know which cities the Refreshers are going to pop up in next and the Winners Gallery shows off all those lucky sods with their fancy new free money cards. It’s all ruled over by an explanatory Flash header, and coated in a vibrant blue that only exists between shades of Pepsi and Twitter.

Speaking of those cards, we feel like they’re a bit of a win. Based on the global Refresh campaign posters and candy colour palette, they are a bit more recognisable and fun than straight up cash in your hand while still being just as usable.

Stamped with the new Pepsi globe logo, we’ve also slapped some helpful thematic suggestions for spending the well won dollars. Things like style, scene, and so on – after all, if you win a prize you shouldn’t be using it to pay your bills (unless you really need to, then it’s ok). As a general rule though, prizes are fun, should be used for fun, should be spent on your self, and we wanted to encourage that.

We wanted the prize cards to be like the campaign, simple, effective, fun and it feels like we nailed it.

No, it’s not modest or polite to rave on about oneself, but this is a pretty exciting project for us, and the response so far has been amazing, so we thought we’d throw out a few more details and see what you all think.

Check out the campaign, hit us up in the comments and let us know.

Going Viral Now…

What do you get if you take a ukulele, a 6 year old and the most popular song of 2008?
Forget kittens & unicorns, this video is pretty much one of the cutest things we’ve ever seen.
At over 540,000 views in 5 days, we predict he’ll be at well over two million by mid next week!

Got a recipe for a better viral video? We’d love to hear it!
The song is I’m Yours, by Jason Mraz.