Another parody of the Sony Bravia bouncing balls ad from TBWA Paris. It’s been ages since the last one so it actually made me laugh.
Louis C.K. reminds us
July 28, 2010So you may have already seen this, but one of my favourite comedians, Louis C.K. reminds us just how far technology has come.
It might also make some of us think twice before having a whinge when our wi-fi device doesn’t pick up a signal for a few seconds.
Louis C.K.’s slightly autobiographical show Louie is currently on FX and it’s hilarious. (but it’s also NSFW, depending on where you W)
Amazing motion-tracked Super Mario Bros. speed-run
July 8, 2010It’s hard to say what’s more impressive in this video – Super Mario Bros. being beaten in 7 minutes or the way it was motion-tracked onto a roadside barrier.
Via Gizmodo
Why don’t you slurp it?
July 6, 2010this has to be one of the coolest things I have seen all year. I wouldn’t have a clue how this works, but it is awesome – just point and slurp
The camera of the future concepted to you by Canon
July 6, 2010I am a keen photographer and over the years I have bought multiple lenses that I always carry around with me on big trips to make sure that I have the right lens for the job.
Now Canon came up with a new concept – the Wonder camera
Canon is pretty confident that by then it’ll have figured out how to do a single lens capable of going from macro shots all the way out to a 5000mm focal length. This non-interchangeable lens is backed by an all-touch interface, an extremely high-resolution sensor, and image stabilization so advanced as to make shooting at high zoom range a viable option.
The only thing i don’t agree with is the video-only capture. Canon argues you won’t need to shoot stills when its video is capable of keeping everything in focus all the time — you’ll just pick out your favorite scene from the movie reel.
no matter what – I want one!
Here is Canons revelation
found here
Play any game on a multi touch display with Magic
July 6, 2010iBuyPower created a new system that will enable any game to played via multitouch, regardless of whether the game’s creators gave it so much as a thought.
Magic, which is short for Multitouch Advanced Gaming Interface and Control, is a proprietary piece of code designed specifically for the company’s own touch-enabled laptops, and it works by linking a multitouch gesture to a command the game already understands, emulating multitouch commands by mapping keystrokes or mouse clicks. Best of all, it’s available now as a gratis download
Right now it is only for their own hardware, but no doubt hackers will have this working on Dells, Alienwares, Lenovos and HPs etc.
simply awesome
found on engadget
Sony NEX-5 … “Want that one”
July 1, 2010
Nex-3 and the Nex-5 both look amazing, sound amazing and hopefully they take amazing shots. Here’s the lowdown:
DSLR-style quality and shooting responses: compact and easy to use with interchangeable lenses.14.2 megapixels Exmor APS HD CMOS sensor, HD 1080i movie, 7.5cm LCD, Sweep Panorama. 16mm lens.
Does anyone own one? Anyone from Sony want to send me one to test?
Why I’m an Amnesiac (oh, and check out BRW!)
July 1, 2010As an ex-PR professional, I’m used to the workings of the media and profiling clients and CEOs in mainstream media outlets such as newspapers, radio and magazines.
But, and I’m embarrassed to admit, it’s a different kettle-of-fish when you’re the one being profiled!
Interviewing for a piece about my role here, I was nervous and felt the pressure. I had to stay on message, had to sound ‘intelligent’ and above all, call the agency Amnesia Razorfish.
Today the latest issue of BRW Magazine came out. And my mug is in it. On a full-page no less thanks to the lovely Jessica Gardner at BRW. My little ego has grown just a bit today, but the reason why I’m posting here (well, blame Jennie Bewes my gorgeous boss, who made me do it) is because the article highlights why I’m so passionate about my role here at Amnesia Razorfish.
You can read the profile here as it’s not pay-walled, but some highlights include:
“Late 20-something” Evans had handed in her notice as communications and partnerships Manager at headspace, the youth mental health foundation, to see work at an advertising agency…. to publicise her campaign, in true generation Y, social media savvy style, Evans began blogging anonymously and set up a Twitter account under the moniker ‘skirt for hire’….
“I was impressed that the agencies that I had on my wish list were the ones that did indeed contact me.” Digital marketing agency Amnesia Razorfish hired Evans as a social strategy manager. Her role will be to push for social media integration into marketing campaigns for clients.
So there you go. I’m passionate about communications, community, innovation and people who have the balls to push the boundaries and the team here at Amnesia Razorfish do just that. That’s why I chose this wonderful agency. And you know, one month in, I’m loving this agency even more!
Ok, done. Now enough about me, no more PR and back to work
~ Karalee Evans, Social Strategy Manager (and the Skirt).
Custom Built Tron Light Cycles
July 1, 2010Tired of playing Armagetron and wishing you had your very own Light Cycle to blaze a solid trail through cyberspace on? Wish no more! At least, wish a little less.
You won’t be cruising the innards of any computers on this baby, but you can definitely cruise the streets. As long as you’ve got a spare $35,000 USD, you can pick one up on eBay right now.
If you feel like buying me one for Christmas, I’m completely okay with that.
[HT @bluerandom via Technabob via Geekologie]
Original 1979 Pac-Man Drawings
June 25, 2010Toru Iwatani created Pac-Man. He still carries top secret documents with him to game conferences. No, really.
Iwatani was a speaker at the recent Festival of Games. To the surprise of the conference’s host, Iwatani was carrying the original Pac-Man sketches with him.
via Kotaku
What Google Caffeine means to Brands
June 25, 2010The launch last week of Google’s “time-sensitive” search engine, Caffeine, is more meaningful to your business than you might think. Its ability to deliver – and promote – real-time content within minutes of it having been written, means that the ability to control your brand image has just become harder, and resisting social media more risky than ever.
With Caffeine, Google has essentially created an international soap box which amplifies and promotes public opinion regarding products and services that consumers are searching for, at a time when they are likely to be most influenced by opinion, that is, when they are comparing brands before making a final purchase decision. No one should under-estimate the power of public opinion: according to a survey by research company Nielsen, last year, recommendations by personal acquaintances and opinions posted by consumers online are the most trusted forms of advertising.
Companies need to consider the impact of public opinion when calculating the return on investment from digital advertising and promotions.
In order to assess this – aside from knowing what consumers are currently saying about your brand online – it is essential to have a plans in place to improve consumer experience/perception, and to manage any future PR crisis immediately and effectively. Google Caffeine means that these plans have changed from a “nice-to-have” to “must-have” for effective online marketing.
With Google’s continuous drive to make search more personally relevant, that “must-have” will soon become “critical”, as social search capabilities are enhanced.
By its own admission, Google sees tremendous potential for social information to improve search, and is “just beginning to scratch the surface”.
Social search, which is already available in beta to registered Google users, filters and prioritizes results by those most closely connected to the user, which means that the impact of the recommendation and/or opinion is further heightened. Nielsen reports a whopping 90 per cent of people trusting online recommendations from people they know.
Let’s look at a potential scenario to show how this could play out.
John is looking for a mobile phone and can’t decide between iPhone or Blackberry. He enters “iPhone vs Blackberry” into Google and gets a page of results that shows both iPhone and Blackberry sponsored ads, followed by Twitter and blog comments from his close circle of friends, bullet-pointed by their avatar for ease of identification.
His eye is immediately drawn towards the avatar of Steven, a trusted friend with a similar taste in technology.
He sees that Steven is complaining about Blackberry, stating how he wishes he had opted for the iPhone instead.
John scans the other Google results to find that Steven is not alone in his view; with three or four other trusted friends holding a similar view.
Now, despite seeing a killer offer from Blackberry advertised at the top of the Google results, John’s mind is made up. iPhone it is.
Now all he has to do is Google some mobile network providers.
While John could have asked individuals about their thoughts on his dilemma, it was much quicker, easier and less intrusive to get multiple opinions from his trusted network, through Google, and more trusted than both the manufacturer websites, which he deems to be biased and complicated to compare, and a generic reviews website, where he does not know the people giving their opinion.
(While the manufacturers’ websites may have less influence in the brand consideration phase, it certainly doesn’t make the websites redundant – it simply addresses a different lifecycle stage which, in John’s case, is to compare models to find the right fit for his needs, to complete the purchase and to later refer to for support.)
Given this new world of consumer-to-consumer advertising, how do we ensure that brands are being represented in the best possible light? By placing genuine focus on customer experience, feedback and engagement, to improve consumer opinion.
The more you allow your consumers to guide (implicitly and explicitly) the evolution of your products and services, the greater sense of ownership and respect they’ll have for your brand. This respect will come through in their communication with their peers, and be picked up in social search to influence like-minded consumers considering your products, which will ultimately increase digital marketing effectiveness and positively impact sales.
• The Official Google Blog (http://googleblog.blogspot.com) January 27, 2010.
Jennie Bewes, social media & new business director
As published in The Australian Financial Review | 17 June 2010
Parrot AR.Drone hits the US this September for $299
June 16, 2010we have been talking about this over and over again and it finally got announced and the hands on video from the engadget guys wants me to have it even more.
If you are listening carefully to the video there is a girl talking about it and if I understood it correctly you can fly one of these for 12 min straight before it needs to get recharged for 90 min – not great, but a good start.
As previously mentioned the drone is controlled via an app for your iPhone,iPod or iPad (and there is an Android one now too) – You get a free download of the control app in the App Store, as well as a simple combat app in which your view on your iPhone is overlaid with missiles, lasers, and explosions as you duel with another Drone.
there are rumours that more and more apps will be released in the future with new “missions” so it will never get boring
I personally can’t wait and I will talk my boss into buying one for the office.
The World Cup recreated brick by brick…….
June 15, 2010
It’s been over 40 years since England last lifted the Jules Rimet trophy, otherwise known as the World cup. England began their perpetual odyssey towards ultimate disappointment (no doubt via a penalty shootout) against the relative minnows of the USA on Saturday night.
In the true tradition of English World Cup campaigns past, they snatched a draw from the jaws of victory courtesy of a calamitous goalkeeping error fro Robert Green. Anyone who woke up from a coma on Sunday morning would have thought nothing else happened in the world on Saturday other than a slight goalkeeping faux pas.
Rather than watch the endless highlights on Youtube, why not check out this kinda cool German website who are recreating this years highlights using stop animation and LEGO….yes those stick brick toys much beloved of children who should really get outside in the fresh air a little more.
See it here -
http://www.guardian.co.uk/football/video/2010/jun/14/world-cup-2010-england-usa-brick
They have created an entire back catalogue of games including a rather wonderful moment back in 1966 when Football came home and Geoff Hurst scored the winning goal at Wembley.
This an all manner of other stop animated LEGO-Y goodness can be found here.
ESPN’s brilliant, possibly borderline offensive 2010 World Cup Posters
June 11, 2010On the eve of the 2010 FIFA World Cup, this brilliantly executed set of 33 posters (including 1 from each of the 32 nations competing) is sure to cause a stir and hopefully a laugh or two.
Australian poster
Why pantless?
French poster
Note Henry’s glowing hand. Cheeky. (nicely spotted Stephen)
See them all here or download them from ESPN’s facebook
[via World Cup Buzz]
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